Store Director - Liverpool

Location: Liverpool, ONE

Type of contract: Permanent, Full Time

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal - to reimagine the future of beauty.

Sephora is a renowned beauty retailer at the forefront of the cosmetics industry. Our vibrant stores offer an extensive range of high-quality skincare, makeup, and fragrance products. Join our team as we empower individuals to express their unique beauty and provide exceptional customer experiences. 

Are you ready to drive a beauty revolution? Join Sephora, as we seek a passionate Store Director to lead our store!

Reporting directly to the Retail Director, you will drive sales and champion excellence across all aspects of store performance. You’ll set the benchmark for exceptional customer experiences, ensuring our store presentation and product curation reflect the high standards Sephora is renowned for. You'll also oversee budget management, ensuring we meet our financial targets with the precision and dedication that define our team.

Your primary goal? To unlock the full potential of your management team while consistently achieving and exceeding commercial objectives. If you thrive on innovation, are committed to accuracy, and possess the ability to inspire greatness in others, we’d love to hear from you!

Responsibilities:

Strategic Business Leadership

• Provide strategic guidance to the Retail Director by delivering comprehensive analyses of market conditions, competitive landscape, and customers’ needs to identify new business opportunities and inform growth strategies.
• Develop and present monthly reports that track competitor activities and performance metrics to inform strategic decision-making.
• Formulate and implement short- and long-term business strategies aimed at maximizing both top-line and bottom-line sales.
• Offer actionable product recommendations grounded in local market insights and customer feedback to enhance inventory performance.
• Design and execute impactful in-store promotional events and displays to drive brand visibility and customer engagement.
• Cultivate relationships with other stores and head office departments to share insights and enhance operational effectiveness.
• Ensure adherence to operational guidelines and standards to maintain a high level of efficiency and compliance.

Customer Experience Excellence

• Exemplify the Sephora Attitude, setting a high standard of customer engagement and satisfaction for the entire team.
• Actively support team members in challenging situations to uphold exceptional client service standards.
• Utilize customer satisfaction metrics, such as the Love Meter, to drive continuous improvement initiatives for the client experience and swiftly resolve complaints.
• Reinforce and embed sales policies and techniques derived from Sephora University across all team members to ensure consistent execution.
• Analyse sales performance data to identify trends and develop strategic action plans aimed at exceeding targets.
• Monitor stock availability and proactively address potential out-of-stock situations to meet customer demand effectively.

Sales Optimisation

• Support the Customer Experience Manager and Beauty Supervisors in sharing best practices and evaluating promotions to align with sales goals and customer expectations.
• Support the Services Manager in designing educational and engaging customer experiences that drive service targets.
• Drive accountability for meeting and exceeding sales targets across all product categories, including exclusive and Sephora Collection offerings.
• Analyse sales results regularly to propose and implement targeted action plans that enhance overall performance.
• Collaborate with the Operations Manager and Supervisors to maintain operational excellence in store presentation and merchandising.
• Drive engagement with visual merchandising standards to create compelling displays that attract and retain customers.
• Lead post-event analyses to measure the impact of in-store promotions on sales performance and customer engagement.

Team Development & Management

• Cultivate a high-performance culture by motivating and developing the management and store team through regular coaching and feedback.
• Effectively communicate the business strategy and operational objectives to the team, ensuring alignment and commitment.
• Facilitate collaborative meetings with the Customer Experience Manager and Operations Manager to analyse team performance and operational effectiveness.
• Oversee the Performance Check-in and Improvement Plan processes to enhance individual and team performance continuously.
• Strategically manage annual leave and scheduling to optimize staffing levels in alignment with business needs.
• Promote a culture of recognition and appreciation, empowering team members to excel and contribute to a positive work environment
• Drive employee engagement initiatives that foster teamwork and strengthen the store's community spirit.
• Collaborate with the recruitment department to attract and hire top talent for the store.

Skills:

• Training Knowledge: Advanced Product Knowledge; Intermediate knowledge of health and safety procedures.
• Experience: Proven successful role in managing; extensive experience in store management.
• Competencies: Digital orientation, analytical skills, and business acumen; Excellent communication skills; Intermediate MS Office skills; Ability to deal with ambiguity; Commercial and financial awareness; Ability to develop, manage, and inspire teams.
• Additional: Project an exceptional image and body language according to Sephora guidelines; Stay up to date on trends and products; Inspire, mentor, and coach the team.

While at Sephora, you’ll enjoy...

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.

• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.