PR Specialist

We’re unique and we always have been. With our diverse customers, talent, and ideas, we are co-creating the future of beauty. Are you ready to embrace your future with Sephora?

OUR PILLARS

Beauty & Beyond - Every day we reimagine beauty, discover new brands, and influence positive change. 

Creativity Unleashed - You’re encouraged to explore, innovate and have fun, working with diverse customers, teams and leaders. 

Endless Evolution - You will learn with innovators, artists, and experts in every field. As our business evolves, so will you.

Boldly Authentic - We celebrate diversity, embrace your unique and winning spirit, and believe that real beauty is being authentically you. You are what sets us apart.

Mission 
Manage all the PR activities for Sephora Italia and its exclusive brands in order to ensure the correct editorial coverage  through the coordination of suppliers, collaborators and agencies.

Key Activities/Responsibilities

• Responsible for the development and the management of a PR strategic platform for Sephora Italia
• Responsible for managing the day by day activities with the PR agency (press releases, PR newsletters, product requests)
• Responsible for managing the seeding calendar ensuring the correct execution and monitoring of the activity in cooperation with the PR agency and in synergy with the Digital PR seedings
• Managing relationships with key opinion leaders (beauty directors and editors), internal stakeholders (E-Commerce team, CRM, Offer, HQ) and external (suppliers, collaborators, agencies)
• Cooperates with the Digital PR Specialist to work in synergy on the main launches
• Manages the organization of Sephora press days cooperating with the rest of the team
• Cooperates with the team for the organization of PR activities, events and special projects
• Elaborates of monthly and quarterly reports on PR activities with the PR agency

Profile Requirements 

• 3 to 5 years of previews experience in similar roles
• Strong knowledge of the Italian media landscape and extensive network in press environment (beauty is a plus)
• Previews experience in events management
• Monitoring tools knowledge
• Fluent english