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Data:  3-dic-2019

Milano, IT

E-commerce Category Manager

He/she is in charge of purchasing on-line strategy definition according to Italian strategy. She/he manages on the online channel cross categories and the relationships with brands in order to develop an action plan to accelerate e-commerce growth in Italy. 

Key Activities/Responsibilities 

  • Implement and define the offer on-line strategy with an omni-channel vision and in close cooperation with each other category. 
  • Define the brand portfolio strategy for Italy and set priorities and requirements, set the different push according to different levers 
  • Set the guidelines and priorities for the E-business marketing team so they can implement the local initiatives according to the category priorities 
  • Have close cooperation with e-merchandising team in order to improve the online customer experience and optimize e-commerce KPI performances. 
  • Determine commercial Italian website plan in cooperation with marketing and e-commerce departments 
  • Plan and secure key animation slots with the right product assortment and relevant for beauty trends
  • Work in partnership with other category managers to ensure priorities are secured in the online plans  
  • Facilitate coordination between supply and purchasing department in order to develop a complete plan within agreed time
  • In charge of the correct sizing and forecast for the launches on the ecommerce and for the dedicated online only brands
  • Ensure implementation and monitoring of category action plan and, if needed, propose corrective actions
  • Guarantee perfect execution of action plan with brands respecting agreed budget and Sephora strategy 
  • Coordinate and optimize sales performance key commercial weeks during the year: Valentine’s Day, FDM, Black Friday, Christmas. Forecast and coordination with supply chain and marketing departments. 
  • Be the main contact for relationships with brands: revision of launch plans, commercial plans implementation in cooperation with European purchasing guidelines and local initiatives 
  • Negotiate commercial budget and subsequent best differentiating actions in terms of consumer online  experience 
  • Guarantee that commercial agreements are respected with partner, ensuring contracting and invoicing of commercial elements. 
  • Monitor and share with partners performance evaluations, making them aware of possible issues and main topics about Italian e-commerce market.   
  • Category performance analysis based on internal KPI, through panels and ad hoc researches about the reference market.
  • Analyse the market, identifying digital new trends


Beauty to Go:

  • Define the product assortment per season in line with central guidelines and securing local initiatives
  • Negotiate with brands to secure exclusive offer proposal aligned with category priorities
  • Monitor performance KPIs and set actions according to sales results 
  • In charge of the forecasting process to secure sales projection of novelties
  • Design and guide the perfect implementation of the Beauty to Go animation in store  
  • Guide the merchandising update and secure timings are respected 


Able to work in a fast-paced and international work environment, flexibility, problem solving and interpersonal skills.

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