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Date:  Jan 17, 2021

San Francisco, CA, US, 94105

Senior Product Manager, Digital Marketing

Job ID186525 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, Stati Uniti (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Information Technology



Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the beauty retail industry. From social to mobile to site to in-store technology, Sephora is a leading digital player that builds innovative client experiences where the clients are always the focus. With a “Genius” designation on the L2 Digital IQ Index (five years in a row), we’ll continue to set the pace for the industry…especially with you on our team. 


Your role at Sephora:
As a Senior Product Manager, Digital Marketing, you will ensure that the engine that drives Sephora’s explosive growth – our world-class Digital Marketing organization – can develop, execute, and measure the results of our campaign portfolio across their digital channels.  You will partner with our business team to understand our client acquisition and retention strategy, define gaps and opportunities, and translate needs into products and capabilities that will deliver measurable improvement and value.  Reporting to the Senior Director, Product Management, you will understand the current Sephora marketing technology stack, seek out new tools, technologies and partners to enhance campaign effectiveness – allowing us to speak with millions of clients in the right way, at the right time, and optimizing our spend across Paid Media and Social channels.  Deep experience and expertise in the rapidly evolving digital marketing space is required, with emphasis on Paid Media (across display, search, social, etc.) as well as incorporating 2nd and 3rd party data for enhanced client targeting and prospecting.

In addition, you will: 

  • Partner with Paid Media stakeholders to understand both long-term vision and annual goals, and how they will power growth for the Digital Marketing organization
  • Craft a high-impact product strategy and roadmap that enables the Paid Media team to deliver results across multiple partners
  • Collaborate with our technology team to keep pace with the rapidly evolving marketing technology landscape
  • Coordinate with related teams and leaders to understand the impact and evolution of Paid Media on Sephora’s evolving event-driven, automated, real-time CRM messaging capabilities and data management strategies
  • Translate the overall Paid Media strategy and goals into an executable product roadmap with defined objective and measurable KPIs
  • Define and scope individual projects on Sephora’s product roadmap to deliver capabilities for Paid Media (across display, search, social, etc.) for enhanced client targeting and prospecting
  • Define product requirements and create user stories to build tools and features
  • Work collaboratively with architects and engineers through agile development sprints to deliver new products and features
  • Keep current on the rapidly changing Digital Marketing landscape, specifically as it relates to Paid Media, bringing an understanding of tools and technology available and how it can be leveraged to Sephora’s advantage
  • Partner with Sephora’s senior technology team to develop a shared point of view of the best way to evolve our marketing technology stack and strike the optimal build vs buy balance to meet our goals
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.




We’re excited about you if you have:

  • Strong product management background, with 5+ years’ experience in product management, including previous experience in digital technology and tools for new client prospecting, retention marketing and/or event-driven, real-time CRM messaging capabilities
  • Expertise in AdTech ecosystem (GA360, SA360, ADH, DV360, SA360, BQ)
  • Expertise in Paid Media (across display, search, social, etc.) as well as incorporating 3rd party data for enhanced client targeting and new client prospecting
  • Strong understanding of the technology and data required to power the marketing magic our clients enjoy daily
  • Superior relationship-building, communication and negotiation skills within cross-functional teams
  • Proven ability to effectively partner with technology to consistently deliver high-quality experiences, tools, and solutions
  • Omnichannel retail experience highly desirable, bonus points for experience with using personalization and/or advance analytics to drive paid media
  • Curiosity and passion for understanding the needs of the Sephora client and business, and an ability to identify and articulate opportunities
  • Nimble and flexible with regards to changing priorities & business needs, and in influencing cross-functional teams.  Proven multi-tasking skills, ability to meet critical deadlines.


You’ll love working here because:

  • The manifesto. Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included. We belong to something beautiful.
  • The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
  • The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
  • The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
  • The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
  • The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.


Working at Sephora’s Field Support Center (FSC)

Our North American operations are based in the heart of San Francisco’s Financial District, but you won’t hear us call it a headquarters – it’s the Field Support Center (FSC). At the FSC, we support our stores in providing the best possible experience for every client. Dedicated teams cater to our client’s every need by creating covetable assortments, curated content, compelling storytelling, smart strategy, skillful analysis, expert training, and more. It takes a lot of curious and confident individuals, disrupting the status quo and taking chances. The pace is fast, the fun is furious, and the passion is real. We never rest on our laurels. Our motto? If it’s not broken, fix it.



Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.


Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Product Marketing, Marketing Manager, Product Manager, Senior Product Manager, Marketing, Operations

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