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Date:  Mar 22, 2021

San Francisco, CA, US, 94105

Senior Product Manager, CRM

Job ID187819 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Information Technology



Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the beauty retail industry. From social to mobile to site to in-store technology, Sephora is a leading digital player that builds innovative client experiences where the clients are always the focus. With a “Genius” designation on the L2 Digital IQ Index (five years in a row), we’ll continue to set the pace for the industry…especially with you on our team. 


Your role at Sephora:
As a Senior Product Manager of CRM, you will ensure the engine that enables Sephora to create a delightful and highly-relevant experience for each of our customers - our CRM and Personalization Tool Suite - is able to rapidly evolve and improve.   Reporting to the Director, Product Management, Digital Marketing, you will partner with business teams to understand their strategy and vision, and to translate this in to projects which deliver measurable results.  You’ll understand the current Sephora technology landscape and seek out the tools, technologies, and partners we need to meet our goals and stay ahead of our competition and, most importantly, to speak to our customers in the right way, at the right place, and the right time.

In addition, you will: 


  • Partner with key business stakeholders to understand both the long-term vision and the annual goals of our business, including how CRM and Personalization will transform how we interact with our clients
  • Collaborate with our technology leadership team to understand and leverage rapidly evolving technology in the machine learning and AI space
  • Understand the overall strategy and annual goals of our CRM and Marketing organizations and translate this into executable projects with defined objectives that deliver measurable results
  • Define and design the projects on Sephora’s annual roadmap for our biggest areas of growth and transformation—CRM, Personalization and Data
  • Keep current on the rapidly changing Machine Learning and Artificial Intelligence landscape, bringing an understanding of tools and technology available now and how they will advance over time and can be leveraged to Sephora’s advantage
  • Partner with Sephora’s senior technology team to shape a shared point of view of the best way to evolve our tech stack and strike the optimal build vs buy balance to meet our goals
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.



We’re excited about you if you have:

  • 7+ years of experience in product management, including previous experience with CRM and Advanced Analytics Technology and Tools
  • Expertise in CRM and Personalization with a strong focus on the client journey across multiple points of interaction including site, mobile, email and paid media channels
  • Strong relationship management, leadership skills, strategic thinking, and communication skills, including executive-level communication and compelling story-telling
  • Proven ability to effectively partner with technology at all levels to consistently deliver high-quality experiences, tools, and solutions
  • Superior relationship-building, communication, and negotiation skills within cross-functional teams
  • A passion for technology as a tool to solve complex business problems coupled with an understanding of how complex back-end systems power a client journey and incent behaviors
  • Curiosity and passion to understand the needs of the Sephora client and business, and an ability to identify and articulate opportunities
  • Nimble and flexible with regards to changing priorities & business needs; proven multi-tasking skills, ability to meet critical deadlines


You’ll love working here because:

  • The manifesto. Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included. We belong to something beautiful.
  • The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
  • The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
  • The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
  • The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
  • The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.


Working at Sephora’s Field Support Center (FSC)

Our North American operations are based in the heart of San Francisco’s Financial District, but you won’t hear us call it a headquarters – it’s the Field Support Center (FSC). At the FSC, we support our stores in providing the best possible experience for every client. Dedicated teams cater to our client’s every need by creating covetable assortments, curated content, compelling storytelling, smart strategy, skillful analysis, expert training, and more. It takes a lot of curious and confident individuals, disrupting the status quo and taking chances. The pace is fast, the fun is furious, and the passion is real. We never rest on our laurels. Our motto? If it’s not broken, fix it.



Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.


Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.


SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Senior Product Manager, Product Manager, Marketing Manager, Relationship Manager, Marketing, Operations, Customer Service

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