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San Francisco, CA, US, 94105

Senior Manager, CRM Promotions

Job ID177618 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Marketing


As Sr. Promotions Manager, CRM Strategy, you will own the end-to-end development of client-focused personalized offer programs from ideation through planning coordination to launch. You will work with channel and business owners to identify client-insight-driven opportunities to increase marketing relevance by personalizing the client journey and driving behaviors that grow long-term client loyalty. 


Reporting to the Director of CRM Strategy, you will: 

  • Seek to answer key strategic questions for the personalized promotions program:
    • What offers and types of incentives resonate best with key Sephora client segments?
    • How do we provide tangible value to our clients while driving long term valuable behaviors?
    • What kind of scale can a personalized program achieve?
  • Set annual strategic direction for personalized promotion program: learning agenda, campaign metrics, capabilities needed
  • Lead CRM Personalized Offer campaign planning and briefing with close coordination with marketing channels, Merchandising, Analytics, Promotions and Tech teams.
  • Establish operational best practices and strategic learnings to build Sephora’s personalized promotional “tool-box”
  • Shepherd the expansion of the program across channels and ensure cross-channel strategic and campaign coordination
  • Lead the identification and communication of new capabilities needed as the program evolves
  • Plan and orchestrate cross functional brainstorms to fuel ideation against key client objectives
  • Partner with analytics to build reporting and insights to assess campaign performance and to inform future campaign optimization opportunities
  • Report on performance, learnings & insights



  • 5-7 years’ experience in CRM, cross-channel marketing, client analytics
  • Strategic, data driven mindset – applying client lifecycle, marketing segmentation, modeling and predictive analytics to marketing strategies
  • Able to merge business priorities and client insights to develop actionable multi-channel CRM programs
  • Able to work collaboratively and cross-functionally in a highly matrixed organization
  • Excellent communication skills – able to articulate client-centric recommendations and influence decisions based on data and insights
  • A passion for client and change management
  • Intellectual curiosity and willingness to accept feedback
  • An ownership mindset


You’ll love working here because:

  • The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
  • The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
  • The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
  • The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
  • The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.


Working at Sephora’s Field Support Center (FSC)

Our North American operations are based in the heart of San Francisco’s Financial District, but you won’t hear us call it a headquarters – it’s the Field Support Center (FSC). At the FSC, we support our stores in providing the best possible experience for every client. Dedicated teams cater to our client’s every need by creating covetable assortments, curated content, compelling storytelling, smart strategy, skillful analysis, expert training, and more. It takes a lot of curious and confident individuals, disrupting the status quo and taking chances. The pace is fast, the fun is furious, and the passion is real. We never rest on our laurels. Our motto? If it’s not broken, fix it.


Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.


Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. #LI-AZ1



SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Marketing Manager, CRM, Field Service, Channel Marketing, Marketing, Technology, Manufacturing

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