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San Francisco, CA, US, 94105

Senior Manager, CRM Programs & Strategy

Job ID180053 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Marketing


Your role at Sephora:

Our Marketing organization includes a strategic team of big thinkers and creatives who truly work interdependently. Whether supporting our digital initiatives, planning our loyalty program, developing multi-pronged marketing strategies, writing copy, building exciting in-store experiences, or designing national advertising, we are constantly finding ways to underscore our promise to partner with our clients to make the beauty world feel like it’s theirs—and our place as the industry leader. The pace is fast, the learning is constant…but as part of a team this driven, the possibilities are endless. We’re always looking to connect with passionate and fearless teammates, we urge you to submit your resume for future consideration.


The CRM Programs & Strategy Senior Manager plays a critical role in supporting Sephora’s CRM strategies.  This person will be part of the exciting new client led marketing team whose objective is to create successful marketing programs through the lens of the individual Sephora client. Data driven and client focused, this person will identify opportunities to engage Sephora clients across the lifecycle and purchase cycle and drive long term behaviors.

The successful candidate will have strong strategy, project management and organizational skills as well as a consumer marketing background, preferably in the retail sector, proven success working in a cross-functional environment, and a passion for all things beauty.


The position reports to the Director of CRM Strategy and has broad exposure, visibility, and impact throughout the organization. 


Position Responsibilities:

  • Bring together market research and client analytics to understand areas of opportunity for optimizing CRM programs
  • Develop a holistic strategy to personalize client experience across lifecycle and purchase cycle
  • Define client driven objectives and build learning agenda to influence personalization testing in line with overarching CRM strategy and company priorities
  • Oversee planning, forecasting and development of CRM programs with cross-channel partners across multiple marketing channels
  • Develop hind sighting dashboard and create client-led reporting summaries to share with key stakeholders
  • Share program insights and recommendations for future personalization testing
  • Oversee CRM client-led annual and seasonal planning calendar
  • Employ a strategic approach to process, while organizing and managing work effectively
  • Coordinate cross-functional meetings and agenda items
  • Support the foundation & growth of a new CRM team and process



  • Requires bachelor’s degree
  • 5-7 years’ experience in CRM and cross-channel marketing
  • Experience in consumer lifestyle, retail or beauty experience is a plus
  • A passion for client
  • Excellent communication skills – able to articulate client-centric recommendations and influence decisions based on data and insights
  • Personable with an excitement for learning, open to new experiences and challenges in a fast-paced business environment
  • Experience working in a highly cross-functional or matrixed organization with a high degree of collaboration and process-driven environment
  • Superb attention to detail
  • Ability to work with tight deadlines and handle multiple projects
  • Strong written, verbal, and interpersonal skills


You’ll love working here because:

  • The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
  • The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
  • The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
  • The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
  • The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.


Working at Sephora’s Field Support Center (FSC)

Our North American operations are based in the heart of San Francisco’s Financial District, but you won’t hear us call it a headquarters – it’s the Field Support Center (FSC). At the FSC, we support our stores in providing the best possible experience for every client. Dedicated teams cater to our client’s every need by creating covetable assortments, curated content, compelling storytelling, smart strategy, skillful analysis, expert training, and more. It takes a lot of curious and confident individuals, disrupting the status quo and taking chances. The pace is fast, the fun is furious, and the passion is real. We never rest on our laurels. Our motto? If it’s not broken, fix it.


Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.


Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. #LI-AZ1



SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Marketing Manager, Advertising, CRM, Project Manager, Market Research, Marketing, Technology

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