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Date:  Apr 11, 2021

San Francisco, CA, US, 94105

Senior Manager, CRM Analytics

Job ID188603 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Marketing


Your role at Sephora:

As Senior Manager, CRM Insights you will lead the thinking and develop the insights roadmap in support of CRM strategy and personalization testing. Reporting to the Director, CRM Strategy and Insights, you will be responsible for creating frameworks, processes and workflows to identify opportunities to test and learn for new CRM programs as well as optimize ongoing ones, helping to engage Sephora clients across the lifecycle and purchase cycle and drive high-value long term behaviors.  


  • Develop an insights roadmap in support of the learnings agenda defined by the CRM Strategy and testing teams
  • Serve as analytics lead for the agile CRM testing team “Scrum” by formalizing testing best practices across various channel analytics groups and providing thought leadership around client-centric insights generation that go beyond the “what” and tap into the “why” and “so what”
  • Provide end-to-end analytics support to stakeholders. This includes pre-campaign discovery analytics, test design, sizing and post-campaign performance and insights reporting.
  • Create insights driven narratives for CRM led initiatives suitable for a broad range of stakeholders across the company
  • Run deep-dive discovery and post campaign analyses to answer ad-hoc business questions that enhance CRM marketing strategies, create insight, or troubleshoot performance issues
  • Manage relationships with external vendors and Product Management to expand and streamline data pipes to improve the CRM insights generation process and scope
  • Manage and mentor a team of 3 to 4 analysts who can flex between testing analytics, discovery analytics, reporting and dashboarding, and creating insights summaries



We’re excited about you if you have:

  • 5+ years of experience in B2C marketing or client analytics
  • Ability to review large amounts of data and provide strategic and actionable inferences and recommendations based on patterns and trends
  • Fluent in SQL to be able to lead more complex data work and to coach and develop more junior team members
  • Experience with managing direct reports and an interest in developing an analyst team
  • Expertise in experiment design, A/B and multi-variate testing
  • Experience with A/B testing and BI tools (e.g. APT Test & Learn, Adobe Target, Optimizely, Tableau)
  • Ability to balance deep analytical rigor with business reality, marketing activation capabilities and timelines to build solutions that are both practical and reliable
  • Understanding of statistical modeling and quantitative analysis techniques
  • Excellent attention to detail, written and oral communication skills
  • Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels
  • Flexible and adaptive, enjoys an ever-changing, dynamic work environment
  • Comfortable with ambiguity
  • Ability to work with tight deadlines and handle multiple projects
  • Intellectual curiosity and willingness to accept feedback
  • Not afraid to fail, gain insights and apply to future



You’ll love working here because:

  • The manifesto. Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included. We belong to something beautiful.
  • The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
  • The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
  • The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
  • The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
  • The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.


Working at Sephora’s Field Support Center (FSC)

Our North American operations are based in the heart of San Francisco’s Financial District, but you won’t hear us call it a headquarters – it’s the Field Support Center (FSC). At the FSC, we support our stores in providing the best possible experience for every client. Dedicated teams cater to our client’s every need by creating covetable assortments, curated content, compelling storytelling, smart strategy, skillful analysis, expert training, and more. It takes a lot of curious and confident individuals, disrupting the status quo and taking chances. The pace is fast, the fun is furious, and the passion is real. We never rest on our laurels. Our motto? If it’s not broken, fix it.



Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. #LI-SCR

SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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