Senior Director, Social

Job ID: 263513
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Hybrid Schedule

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

The Opportunity:

The Social Team leads Sephora into a community- and culture-driven marketing future, centering on social engagement, cultural relevance and an entertaining point of view across social channels. Our team is focused on building authentic connections with our audience while maintaining Sephora's position at the forefront of beauty retail.

Job Summary

As the Senior Director, Social Media, you will be responsible for developing and executing a comprehensive social media content ecosystem that aligns with Sephora's overall brand and marketing objectives. In this role, you will oversee all social media content planning, development, and production while leading a multi-disciplinary team of social content developers and creators. This position requires a strategic mindset, creative vision, and the ability to translate social media engagement into measurable business results.

Key Responsibilities

• Team Leadership (20%): Engage and inspire a team of content production specialists and creators to work in an agile and collaborative fashion.
• Strategy & Innovation (20%): Drive innovation in content creation, community building, and engagement, ensuring Sephora remains at the forefront of social trends. Create a vision for agile, current, cutting-edge social media marketing.
• Marketing Campaign Creation (20%): Partner closely with other Sephora marketing teams to ensure social strategies are integrated with larger campaigns and product launches.
• Business Insights (20%): Leverage data analytics and social media insights to inform decision-making and strategy. Partner with data, technology, and customer service teams to drive personalized experiences for Sephora's online community.
• Stakeholder Management (20%): Advocate for the Sephora community across senior levels of the organization, including Merchandising, and effectively communicate community expectations of the brand.

Qualifications

• 10-12 years of experience in social media marketing (entertainment, retail and/or beauty industry experience is a bonus)
• 4+ years of experience managing and mentoring a team of social media specialists and creators
• Strong creative marketing strategy background with expertise in social content production and strategy
• Excellent communication skills and PowerPoint proficiency
• Data analytics capabilities with the ability to translate insights into actionable strategies
• Strong pulse on pop culture, current trends, and emerging social platforms
• Values diversity and demonstrates Sephora's core values
• Ability to cultivate creativity and disruption in the social media landscape
• Ability to travel as needed

Additional Information

• Location: San Francisco Office (Hybrid work model  - 2 days onsite each week)
• Position Level: Senior Director
• Reports To: VP of Social Media

• Team Size: 2 direct reports and 20+ indirect reports  #LI-SR1

The annual base salary range for this position is $200,000.00 - $224,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.  Individuals employed in this position may also be eligible to earn bonuses.  Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you’ll enjoy… 

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.  
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.