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Date:  Dec 7, 2019
Location: 

San Francisco, CA, US, 94105

Senior Analyst, Marketing Analytics

Job ID167979 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Marketing

Sephora is looking for the Senior Analyst on Marketing Analytics Team!  Come join a data-driven, results-oriented team at one of the most innovative e-commerce companies in the country.  The Sr Analyst of Marketing Analytics will focus on providing analytics and insights across paid marketing channels, including: Display, Paid Social, Paid Search, Affiliate, and Online Video, especially focused on identifying new audiences for Sephora to target, optimizing prospecting campaigns and building out new data sets by combining 3rd party data with internal CRM data to drive new insights. This individual will be working in a highly visible role on a cross-functional team and should be comfortable working independently to drive initiatives and instill a data-driven approach to marketing.

 

POSITION RESPONSIBILITIES

  • Build out data sets leveraging 3rd party data sources and CRM data to provide Sephora with deeper analytical insights
  • Identify new opportunities within markets for Sephora to attract and engage customers in order to drive adoption and loyalty
  • Work with media partners to advance targeting and measurement capabilities to align campaign objectives with Sephora’s business objectives
  • Develop internal performance benchmarks to help optimize prospecting and retargeting marketing efforts
  • Drive Sephora’s acquisition strategy with business partners to build out best practices around driving new client growth
  • Ensure campaign data governance, troubleshoot agency data, and provide deeper insights on business KPIs (New Client Acquisition, Omnichannel revenue, Client analytics, Cross-Campaign Insights)
  • Oversee projects to scale agency campaign reporting, measurement, and audience insights
  • Support ad-hoc data and insights requests by Sephora Marketing, Media Activation and Brand Marketing teams
  • Build and execute on the learning agenda designing tests with rigor

 

REQUIREMENTS

  • Bachelor's degree in a quantitative field with 3 or more years of experience in an analytical role
  • Paid Media marketing or analytics experience, either at a digital agency or client side. Programmatic and/or Paid Social experience preferred with some knowledge of Paid Search, Affiliate or Video a plus.  
  • Experience using Digital Marketing platforms such as Adwords, DoubleClick Manager, Facebook Ads Manager, Doubleclick Bid Manager, etc.
  • Comfortable performing complex analyses to generate data driven insight and recommendations
  • Exceptional creative problem solving and critical thinking skills
  • SQL experience preferred; advanced Excel skills required
  • Great attention to detail, with ability to dig deep into details while keeping focus on the primary business question at hand
  • Strong communication skills, with ability to tell the story of campaign performance and to communicate complex concepts in a simple way
  • High sense of integrity and respect for others; experience working with cross functional teams
  • Ability to multi-task and prioritize workload without becoming overwhelmed
  • Comfort with ambiguity; ability to thrive in an environment with rapid change

 

THE COMPANY

Since its inception, Sephora has transformed the global beauty industry. One step into a Sephora store, and you’ll see why we’re known for our unique retail concept – open-sell store design, expert sales consultants and an emphasis on a fun, engaging customer experience. Through our stores and online presence, Sephora offers the largest number of beauty brands and products in the world – our curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Our Sephora stores are a beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one services from Personal Beauty Advisors, and exclusive, in store digital experiences like SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. 

 

We are widely regarded as a disrupter and leader in the digital retail space and Sephora.com is the world’s top beauty website. Sephora’s digital presence has an almost cult-like following with over 5 million app downloads, more than 6 million Facebook fans, and well over 4 million Instagram followers. Sephora has been named WWD’s “Digital Innovator of the Year" and the National Retail Federation’s “Most Admired Online Retailer.” For four consecutive years Sephora was ranked Genius in L2’s Digital IQ Index: Specialty Retail. #LI-AZ1

 

COMPANY OVERVIEW:
SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.


Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Social Media, Advertising, Database, SQL, Marketing, Technology

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