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San Francisco, CA, US, 94105

Technical SEO Manager

Job ID177494 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Digital/E-Commerce


Position: Technical SEO Manager   

Location: San Francisco, CA



Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the beauty retail industry. From social to mobile to site to in-store technology, Sephora is a leading digital player that builds innovative client experiences where the clients are always the focus. With a “Genius” designation on the L2 Digital IQ Index (seven years in a row), we’ll continue to set the pace for the industry…especially with you on our team. 


Your role at Sephora:
As a Technical SEO Manager, you will drive day-to-day, long term performance and technical SEO strategy for Sephora’s natural search program.  Reporting to the Senior Manager of SEO, you will be part of a high performing Media center of excellence, partnering with your peers who run Client Experience, Production, IT, and Product.


  • Responsible for all technical SEO on sephora.com, including performance, auditing, site architecture, internal linking, and internationalization
  • Create the technical SEO roadmap and drive projects to meet quarterly and annual goals
  • Identify, prioritize and execute SEO projects based on revenue growth and traffic opportunities
  • Build business cases, set up performance reporting, and communicate progress/results to key stakeholders
  • Develop, run, and evaluate SEO experiments to inform future strategies
  • Collaborate with cross-functional partners (product, engineering, client experience, analytics, design, production, paid marketing, etc.) to implement SEO projects
  • Manage external agency and vendor relationships to drive large scale operations and products
  • Work closely with content teams to support the content SEO strategy
  • Provide thought leadership to the SEO team and evangelize SEO best practices across the organization
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative


We’re excited about you if you have:

  • Minimum 3+ years of SEO experience with a proven track record of successfully improving organic search performance for large enterprise websites
    • Ecommerce experience preferred
    • Bonus points if you have ASO (App Search Optimization) experience
  • Strong technical and analytical background
    • Bonus points if you have experience with programming languages (SQL, Python, R, etc.)
  • Working knowledge of HTML, CSS, and JavaScript
  • Experience with Agile development
  • Extensive knowledge of SEO best practices and search engine algorithms with a passion to stay on top of the latest SEO news and trends
  • Excellent communication skills (written & verbal) with the ability to collaborate under pressure on time-critical initiatives
  • Expertise with SEO tools (Google Search Console, Google Keyword Planner, Screaming Frog, SEMrush, BrightEdge, Botify, AHREFs, etc.)
  • Bachelor's degree in a related field
  • Personal commitment to putting the customer first, prioritizing user experience above search engines while adhering to Google Webmaster Guidelines



You’ll love working here because:

  • The manifesto. Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included. We belong to something beautiful.
  • The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
  • The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
  • The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
  • The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
  • The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.


Working at Sephora’s Field Support Center (FSC)

Our North American operations are based in the heart of San Francisco’s Financial District, but you won’t hear us call it a headquarters – it’s the Field Support Center (FSC). At the FSC, we support our stores in providing the best possible experience for every client. Dedicated teams cater to our client’s every need by creating covetable assortments, curated content, compelling storytelling, smart strategy, skillful analysis, expert training, and more. It takes a lot of curious and confident individuals, disrupting the status quo and taking chances. The pace is fast, the fun is furious, and the passion is real. We never rest on our laurels. Our motto? If it’s not broken, fix it.


Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.


Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. #LI-SCR

SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Information Technology, IT Manager, Developer, Marketing Manager, Web Design, Technology, Marketing, Creative

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