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San Francisco, CA, US, 94105

Instructional Designer

Job ID178215 
Location Name: CA-FSC SF Off (0174)
Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type (Regular/Temporary): Regular
Job Function: Human Resources


Position: Instructional Designer

Location: San Francisco, CA


About Education at Sephora:
The investment in training and education for Sephora employees is unparalleled in the retail industry—both in product knowledge and in career development. Our education department is integral to the success of the company because we strongly believe that investing in our employees as beauty experts is what sets us apart. From product 101 to application techniques to artistry and trend, the education department drives the training strategy and provides the tools for our store employees to be the most knowledgeable in the industry.

Your role at Sephora: 
The Instructional Designer is responsible for developing innovative and engaging learning experiences to support overall store curriculum.  This includes working collaboratively with SMEs and Development production teams to create learning content using adult learning principles and should incorporate mixed media and sound instructional design/development methodologies. The ideal candidate possesses a combination of creative instructional design skills and technical knowledge and is passionate about building best in class learning, implementing new technologies, in a fast-paced and constantly changing environment. You will also: 

  • Design and develop blended learning curriculums, job aids, assessment tools, and facilitator guides that incorporate adult learning principles resulting in personalized and relevant content, knowledge retention, and applied skills that support the client experience
  • Conduct analysis to determine learning and performance objectives and scalable instructional strategies and solutions
  • Communication with SMEs and cross-functional teams to define deliverables, project framework, milestones, and content is clear and understandable to the entire production team and partners.
  • Coordinate, manage and execute all aspects of training development including storyboarding, building and revising training based on SME input.
  • Establish and maintain relationships with cross functional partners, identify SME needs, and streamline multiple content sources for cohesive storytelling and optimal learner retention.
  • Conduct tests to assess effectiveness of training solution
  • Ensure training content adheres to overall Education and Sephora strategy, as well as technical specifications and brand guidelines.
  • Serve as subject matter expert in development trends, training tools and platforms while continuously exploring new and innovative approaches
  • Communicate regularly with stakeholders proposing recommendations and innovative learning solutions to solve organization needs and advocate for the learner experience, and develop program updates accordingly
  • Connect with EDU and Field partners to ensure the integration of relevant learning initiatives and follow-up activities to drive behavioral change within the organization
  • Manage team and contractors to support curriculum development, as needed.

We’re excited about you if you have:

  • 3 - 5 years instructional design experience focused on instructor-led, digital (i.e. eLearning, webinars, interactive pdfs etc) and blended learning.
  • Demonstrated expertise in effective Instructional Design methodologies to drive Education strategies; experience in curriculum development for retail, beauty or corporate environments, preferred
  • Proven ability to manage projects and partner with various levels in the organization
  • Proficiency in eLearning tools (Captivate 2017, Articulate 360, Camtasia etc), Responsive Design, Audio editing program (i.e. Audacity), and Learning Management Systems (i.e. Cornerstone) a plus
  • Intermediate to advanced skill in Adobe Create Cloud, Microsoft Office, HTML5 and CSS
  • Experience with graphic design, video, micro-learning, responsive design, gamification, simulations, animation/motion graphics preferred
  • High-level attention to detail and accuracy in execution of work and tasks
  • Ability to travel as required

You’ll love working here because:

  • The manifesto. Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included. We belong to something beautiful.
  • The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
  • The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
  • The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
  • The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
  • The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.

Working at Sephora’s Field Support Center (FSC)
Our North American operations are based in the heart of San Francisco’s Financial District, but you won’t hear us call it a headquarters – it’s the Field Support Center (FSC). At the FSC, we support our stores in providing the best possible experience for every client. Dedicated teams cater to our client’s every need by creating covetable assortments, curated content, compelling storytelling, smart strategy, skillful analysis, expert training, and more. It takes a lot of curious and confident individuals, disrupting the status quo and taking chances. The pace is fast, the fun is furious, and the passion is real. We never rest on our laurels. Our motto? If it’s not broken, fix it.


Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.



SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Web Design, Animation, Learning, Field Service, Graphic Design, Creative, Human Resources, Manufacturing

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