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Director Retention Analytics

Job ID: 246416
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible:Hybrid Schedule


Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.


The Opportunity:

Sephora Marketing Effectiveness

Through analytic innovation, we are pushing the envelope on marketing analytics to optimize our marketing strategies and drive the Sephora business. Across the Marketing Effectiveness team, we are focused on generating insights that balance short-term channel efficiency with longer-term client health.


Your role at Sephora:
As the Director, Retention Analytics you will be responsible for overseeing the development and implementation of data-driven strategies to enhance customer retention across Email, Mobile and Direct Mail. You will lead a high-performing team of analysts and collaborate closely with cross-functional teams to provide thought leadership and actionable insights. In addition, you will:


  • Collaborate with Retention Channel managers to develop the Marketing Effectiveness team’s strategic roadmap and team objectives. 
  • Lead a team to conduct in-depth analyses of customer behavior, channel performance, testing, and forecasting to identify opportunities to drive retention marketing performance.
  • Present findings and recommendations to senior leadership and key stakeholders to drive strategic decisions.
  • Establish KPIs and performance metrics to track the effectiveness of retention channels, develop Internal performance benchmarks to help optimize our retention programs.
  • Build out dashboards leveraging 3rd party data sources and CRM data to provide Sephora with deep analytical insights.
  • Collaborate with Product, Engineers and MarTech to monitor, identify, and resolve data integrity issues.
  • Manage team by providing coaching, guidance, direction, and support.
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.


We’re excited about you if you have:

  • Degree in Business, Statistics, Economics, or a related field preferred.
  • 8+ years of Analytics experience, with a focus on customer retention
  • Comfortable with data analysis tools and programming languages such as SQL, Python, R, etc.
  • Proficiency in performing complex analyses to generate data-driven insight and recommendations.
  • Experience with data visualization tools such as Tableau, Power BI, or similar.
  • Understand business metrics and how they relate to retention goals.
  • Experience with test design measurement (e.g. A/B testing)
  • Innovative mindset to develop process optimizations around Analytics.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex findings to both technical and non-technical audiences.
  • Strong leadership and team management skills, with the ability to inspire and motivate a team of analysts to achieve goals and objectives.
  • Ability to thrive in a collaborative, cross-functional environment and effectively influence stakeholders at all levels of the organization. #LI-SCR


The annual base salary range for this position is $142,000.00 - $190,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.  Individuals employed in this position may also be eligible to earn bonuses.  Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.


While at Sephora, you’ll enjoy… 


  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.  
  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
  • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.


You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.


Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.


Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

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