Director, Social Strategy

Job ID: 263518
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Hybrid Schedule

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

The Opportunity:

The Social Team leads Sephora into a community- and culture-driven marketing future, centering on social engagement, cultural relevance, and an entertaining point of view across social channels. This team is instrumental in shaping Sephora's digital presence and connecting with audiences through innovative social media strategies.

Job Summary

As the Director of Social Strategy at Sephora, you will be a dynamic and creative thinker responsible for developing comprehensive social media and influencer marketing strategies to engage our community and drive brand buzz. Your ability to work with cross-functional partners to bring Sephora's social vision to life will be key in this role. You will partner closely with the social and influencer teams and leaders to optimize and improve their breakthrough social content creation.

Key Responsibilities

• Strategy & Program Design (20%): Develop and implement innovative social media strategies across platforms, aligning with marketing goals and objectives. Provide thought leadership in developing influencer/affiliate revenue programs and strategic thinking for priority social initiatives.
• Stakeholder Management & Relationship Building (20%): Collaborate with cross-disciplinary teams including campaigns, paid media, and analytics to ensure cohesive marketing planning.
• Social Platform Utilization (20%): Optimize Sephora's social/influencer analytical tools and build a social team culture of constant performance optimization. Stay current on emerging platforms.
• Budget Management & Business Planning (20%): Oversee social/influencer budget and drive annual planning of social team budget priorities. Analyze social media metrics and adjust strategies to improve engagement, reach, and ROI.
• Thought Leadership (20%): Keep a firm pulse on pop culture, entertainment events, and other opportunities to make waves in social. Monitor trends and identify significant shifts in the social media landscape.

Qualifications

• 8-10 years of experience in social media marketing and content production
• Prior experience in beauty, fashion, retail, and/or eCommerce is a bonus
• Creative marketing strategy skills
• Advanced PowerPoint skills
• Strong research and writing abilities
• Pulse on pop culture and current trends
• Ability to cultivate creativity and disruption
• Values uniqueness and differences
• Commitment to Sephora's values

Additional Information

• Location: San Francisco Office & Hybrid work model - 2 days onsite weekly
• Travel: Ability to travel as needed
• Reports to: VP of Social Media
• People Management: Directly manages 2 team members  #LI-SR1

The annual base salary range for this position is $174,000.00 - $195,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.  Individuals employed in this position may also be eligible to earn bonuses.  Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you’ll enjoy… 

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.  
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.