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Date:  Nov 11, 2022

Remote, CA, US, 94105

Assistant Marketing Manager, Retention Marketing

Job ID: 220529 
Address: FSC, Remote, CA 94105, United States (US)
Remote Eligible: Yes

Company Overview:
Sephora has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997, then launched stateside in 1998 and is currently home to 300+ world-class brands - including its private label, Sephora Collection. Sephora’s curated assortment features more than 14,000 products, including makeup, skincare, perfume, hair care, body care, professional tools, and more.


In Sephora Americas, we belong to something beautiful. With a continued focus on diversity, equity, and inclusion, we seek ways to create a sense of belonging where people can be their authentic selves. We embrace our unique talents and are proud of the passionate community we’ve built. With leaders who listen and inspire, everyone is encouraged to be their best. Reimagine your future, with Sephora.


As an Assistant Marketing Manager for Retention Marketing, you will be responsible for managing important components of Sephora’s high-performing email marketing program, focusing on 1 to 1 personalization. You will play a key role in the end-to-end development of client-centric communication concepts and lead campaign optimizations using data-driven insights. Reporting to the Senior Manager for Retention, you will help develop best-in-class marketing strategies that harness client loyalty to drive business goals.


  • Build and refine event-based triggers and transactional campaigns, supporting both online & in store.
  • Manage end-to-end campaign development, partnering with CRM, C&C, Product, Analytics, Development, and third-party vendors.
  • Collaborate with the CRM and Campaign & Content teams to develop client-centric automated campaigns across the entire customer funnel, representing and advocating for the email program’s health and best practices.
  • Work with third-party vendors with strong understanding of the product features and ability to communicate their capabilities and limitations to cross-functional partners.
  • Utilize strong understanding of data, tables, and APIs to build dynamic email templates.
  • Review campaign creative and route internally to ensure business objectives are met.
  • Collaborate cross-functionally to drive tactical execution for go-to-market campaigns, improving upon operational processes as needed. 
  • QA all campaigns to ensure accurate and error-free execution of links and targeting rules.
  • Monitor and report on performance of trigger and transactional programs on a monthly basis, identifying key wins and future recommendations.
  • Be attuned to the competitive marketplace to ensure best-in-class programs and execution.
  • Responsible for delivering on the best client experience and wearing your client centric hat.
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.


We’re excited about you if you have:

  • 3+ years planning and developing automated email campaigns.
  • Analytical and data-driven with experience tracking performance and optimizing metrics to hit sales goals.
  • Hands on experience working with different data sets and understanding of data infrastructure.
  • Self-motivated with an ability to prioritize and manage several projects simultaneously.
  • Knowledge and experience with HTML and content management tools.
  • Ability to work extremely well across functions, successfully bringing people together toward common goals and to consensus.
  • High attention to detail with excellent organizational and project management skills.
  • Experience with A/B, test and control, holdouts, and multivariate experiments.


While at Sephora, you’ll enjoy...

  • Meaningful Rewards: Sephora offers comprehensive medical benefits, generous vacation and holiday time off, an employee discount, free beauty product gifts from brand partners, and so much more. Details about our company benefits can be found at the following link:
  • Diversity, Inclusion & Belonging: We pledge to create a beauty community where everyone’s uniqueness is celebrated, respected, and honored. We will drive diversity, equity, and inclusion in all aspects of our business—ensuring that our employees, brand partners, suppliers, and our clients feel a sense of belonging in store, online, and in our workplaces. We believe in demonstrating our values with action!
  • Beauty & Beyond: Every day we reimagine beauty, discover new brands, and influence positive change. Together we inspire our clients, empower people, and help them become the best versions of themselves. We think this is beautiful.
  • Endless Evolution: You will learn with innovators, artists, and experts in every field. As our business evolves, so will you. Here, you’re empowered to choose your own path, accelerate your growth, and be your best. As part of our family and the LVMH community, your options are endless.
  • Creativity Unleashed: At Sephora, you’re encouraged to explore, innovate, and have funwhile working with diverse clients, teams, and leaders. You won’t just partner with iconic brands; you’ll help build them. We value your curiosity, your drive for success, and the emotional connections you make. Together we’re defining the future of beauty.
  • Bold Authenticity: Being bold and different has made us a global beauty and retail leader. At Sephora, we celebrate diversity, embrace your unique and winning spirit, and believe that real beauty is being authentically you.You are what sets us apart.


As a condition of employment, Sephora requires all newly hired employees to be fully vaccinated against COVID-19 by their start date unless they have requested and received an exemption due to a qualifying medical condition, a sincerely held religious belief or practice, or a requirement by law.


Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis ofrace, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.


Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.


The salary range for applicants who will work remotely in Colorado is 66-103K. Compensation is based on several bona fide factors including but not limited to education, work experience, industry experience, etc. 


Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Marketing Manager, Project Manager, CRM, Equity, Web Design, Marketing, Technology, Finance, Creative

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