Are you ready

TO DISCOVER A UNIQUE
CONCEPT?

When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams
and make-up were hidden away behind counters, jealously guarded by intimidating
sales assistants. The message was clear: “please buy before you try!”
Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty
products at the centre of the store, giving customers the chance to move freely
and touch and try the products. A great first!


Thanks to this daring idea, success came almost straight away. Sephora was a pioneer
and revolutionised the sales of beauty products.
Still today, by passing through the doors of a Sephora store, you enter a sensual
universe, one which stimulates and teases. The sales assistants have been replaced by advisors.

 

When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams and make-up were hidden away behind counters, jealously guarded by intimidating sales assistants. The message was clear: “please buy before you try!” Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty products at the centre of the store, giving customers the chance to move freely and touch and try the products. A great first! Thanks to this daring idea, success came almost straight away. Sephora was a pioneer and revolutionised the sales of beauty products. Still today, by passing through the doors of a Sephora store, you enter a sensual universe, one which stimulates and teases. The sales assistants have been replaced by advisors.

 

SEPHORA IS NOT JUST A DISTRIBUTOR OF BEAUTY PRODUCTS, SEPHORA IS AN ORIGINAL AND DARING BRAND, WITH SEPHORA COLLECTION CREATION SOME OF OUR MOST POPULAR AND INNOVATIVE PRODUCTS.

 

Are you ready

TO START THE ADVENTURE?

A subsidiary of the prestigious LVMH group since 1997, today Sephora has stores throughout Europe,
North America, South America, the Middle East and Asia and it continues to open in new countries and cities.

Always on the hunt for new talent and new markets, we never miss an opportunity to improve
and offer the best range of beauty products to our customers. Whether with our own brand
Sephora Collection, with sephora.fr (our largest store with more than 4.4 million visitors a month)
and in all areas of innovation, we aim to race further and further ahead of our competitors!

 

A subsidiary of the prestigious LVMH group since 1997, today Sephora has stores throughout Europe, North America, South America, the Middle East and Asia and it continues to open in new countries and cities. Always on the hunt for new talent and new markets, we never miss an opportunity to improve and offer the best range of beauty products to our customers. Whether with our own brand Sephora Collection, with sephora.fr (our largest store with more than 4.4 million visitors a month) and in all areas of innovation, we aim to race further and further ahead of our competitors!

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