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Date:  Nov 7, 2022

Singapore, SG

Assistant Manager, Regional Category

Regional Category Assistant Manager (Skincare & Haircare) - Sephora Asia



About Merchandising at Sephora:


Our merchandising team is constantly building brands, starting trends, and developing assortment across product categories. These experts roll up their sleeves and advise our brands on the best way to bring our clients what they crave—and what they will be craving soon. Our product pipeline is so robust and exciting that many of the items that will be most in-demand in our stores next year don’t even exist yet. And our merchants don’t stop at selection—they bring the assortment to life through breakthrough curation and storytelling across our stores and digital properties.



Key Contacts & Relations

InternalRegional & Country Category & Merchandising, Supply Chain, Marketing, Training, Finance, Legal, Onsite

ExternalBrand Partners



Regional Category Director


Your Scope will include…

In this role you will have a unique opportunity to join the fastest growing region of a global beauty powerhouse in a high impact role.

  • Leading and driving performance of new categories and supporting Skincare & Haircare categories through providing strong strategic direction to both regional and country category teams
  • Direct management of the exclusive brand portfolio and partnering with country teams/strategic brand groups to deliver differentiation and growth
  • Drive collaboration with cross functional teams to achieve the goals – sales, profitability, customers, market share, stock health


You will be based in Singapore and with some travel across the region and further as and when required.



Category Management & Business Leadership

  1. Drive top line sales growth and profitability/margins for white space categories  and Skincare & Haircare category through direct management of Exclusive portfolio as well as co-pilot and partnering with country teams on Selective portfolio.
  2. Define clear category strategies to optimise growth opportunities, identify white space and category trends, brand/segment/channel playbook.
  3. KPIs – top line sales, profitability, stock health, assortment coverage, linear productivity
  4. Ensure optimization in net margin and achieve profitability goals.


SEA Category Performance Tracking & Reporting


  1. Own brand portfolio, track omni-channel category performance (by channel, markets, segments, margin, productivity, brand conversion & stocks management) vs set KPIs
  2. Execution & implementation of programs per the category strategies as defined in budget and strategy planning under the guidance of the category lead
  3. Monitoring & identification of new trends, new brands, merchandising programs and ad-hoc strategies to optimize category growth and performance
  4. Using data analysis to support and make data-driven decisions. Tracking of sales and category reports of assigned brand within team (including brand insights by segments)
  5. Support Category Director in driving excellence in assigned categories


Brand management: Market Specific Brands – Brands managed locally


  1. Trading terms negotiation and review
  • Acquisition of new brands, establish relationships and driving high level negotiation
  • Key stakeholder in process of brand agreement sign-off and subsequent renewals
  • Preparing necessary submission for new brands listing – vendor creation form
  • Develop the annual brand plan including product launch calendar and sales targets
  • Ensure a relevant (productive) assortment for each brand in accordance to the set linear productivity measure for the category


  1. Project Management and Internal Collaboration
  • Drive white space categories across one/more countries and leading the planning, execution and management to launch and beyond
  • Manage and monitor the successful execution of ad-hoc regional strategic projects
  • Cross- functional team collaborations on necessary systems and processes to support category needs and deliver efficiency


  1. Brand/Product Launch plans
  • Working closely with brands and internal stakeholders on planning, coordination & execution of launch plan for assigned brands – Annual launch plan, new listing process:  sell-In, vendor form, sales forecast, first pipe order, brand deck, onsite management (product page, category page); skus publishing; brand specific gwp activation etc
  • Defining opportunities and gaps in business performance and white space, spear growth of product assortment and execution
  • Maintaining, identifying assortment gap and optimizing product assortment of assigned brands
  • Development of pricing strategies for the assortment range


  1. Animation Planning
  • Plan key animation slots for brands
  • Recommend product assortment in animation thematics: product assortment, target and stocks ordering
  • Plan for instore mechanics/promotions or activities to drive sales


  1. Launching & delisting of brands
  • Monitoring and measuring assigned brands performance against category sales and profitability benchmark
  • Conduct half-yearly rationalization of brands and assortment
  • Coordination & execution of launch plan for assigned new brands – Launch Plan, new listing process:  sell-In, vendor form, sales forecast, first pipe order, brand deck
  • Liaise & co-operate with all departments and markets to ensure strong launch plans & execution


  1. Planogram management
  • Ensure a relevant, optimal assortment by brand according to allocated space
  • Work with brands to develop logical planograms
  • Review sales productivity 2x a year by brand planogram space within category


  1. Stock Management
  • Work with supply chain to meet the company’s stockholding KPI
  • Review SOH with supply chain and propose action plans for SKUs with high stock holding and discontinued SKUs
  • Review and publish sleeping stocks
  • Acts as the brand custodian to partner with Supply Chain to ensure deliveries meet launch dates and campaigns and healthy stock holding



We would love to hear from you if…

  • Strong interpersonal communication skills with the ability to influence
  • Strong analytical skills and Results Oriented
  • Strong commercial acumen and ability to generate and evaluate analysis, to identify opportunities and gaps and formulating actionable insights and recommendation
  • High level of initiative, able to work independently, well organized and resourceful
  • Ability to work and lead cross functionally to resolve issues quickly and effectively and dealing with complexity and ambiguity
  • Strong team player with high adaptability in a fast-paced, dynamic environment
  • Min. 5 years Retail/Brand Management experience
  • Keen interest in the beauty industry with a flair for trends and style

Job Segment: Supply Chain Manager, Supply Chain, Brand Manager, Branding, Project Manager, Operations, Marketing, Technology

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