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Date:  Jun 26, 2024

Singapore, SG

Senior Manager, Franchise Operations

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.


We are united by a common goal - to reimagine the future of beauty.


The opportunity:

Sephora seeks to appoint a Senior Manager, Franchise Operations, reporting to the General Manager, Franchise Markets. This is a critical position within Sephora, and represents an exciting opportunity to drive growth on the foundation of a new business. The successful candidate will have the responsibility for driving success and growth of the existing franchise markets of India & Indonesia and to develop newer markets for Sephora, in Asia through the collaboration with our franchise partners. The KPIs for this role are the achievement of an ambitious plan to expand the footprint of Sephora in franchise markets and the implementation of retail KPIs and sales targets. 


As the Senior Manager, Franchise Operations, you will lead the franchise operations in partnership with our franchise partners, ensuring that the Sephora DNA is embedded across all existing and new stores. You will work closely with the regional Retail Experience team, taking Sephora best practices in omni experience across the region and driving growth through your persuasion, analytical skills and relationships with the franchise partner. The Senior Manager, Franchise Operations will help drive in store results to achieve business success through the implementation of the franchise operating manual, retail KPIs and targets, and providing support to the operations teams of our franchise partners across the region. 


As a leader you are inclusive, and love to be challenged. You know the best ideas can come from anywhere and you listen to everyone from beauty advisors to the MD, as well as our customers. You have a great sense of humour, tireless energy and are passionate about developing strong teams. 



  • Create an enthusiastic and successful sales environment focusing on our Sephora DNA and using initiative to implement key strategies for success
  • Incorporating Sephora best practices in franchise markets, in consultation with the Regional Retail Experience team
  • Implement the franchise operating manual, targets for the individual franchises, and update wherever required and provides guidance in all operational areas
  • Work with franchise partners to develop annual budgets and jointly craft omni retail strategy 
  • Monthly and weekly reporting of KPIs to analyse business trends across stores
  • Overseeing our stores, mentoring and directing strategies for success to maximize omni sales
  • Evaluates new store proposals & works with the projects and design teams to get necessary store approvals 
  • Monitors and provides assistance to ensure on-time successful store openings
  • Ensure the smooth and effective operations of stores with the adherence to organization standards and procedures to bring about operational effectiveness of the stores and ensure customer service excellence 
  • Conducts quarterly audits, which includes formal results presentation and action plan for store improvement
  • Manage a Retail Excellence Manager who supports on rolling out trainings and ensuring the operations teams obtain training store certification 



  • Degree holder in Business or related field
  • At least 10 years of relevant experience in a similar capacity
  • Experience working alongside senior levels of organizations across functions - Branding, Marketing & PR, Ecommerce (including Performance Marketing), Store Operations
  • Knowledge of India and Indonesia Markets and can assess potential of future store openings
  • Strong business and financial acumen, particularly in consumer retail/ omni channel/ CPG Direct E-Commerce 
  • Results-oriented, has experience in setting and delivering business strategies, operational plans, budgets and targets
  • Places customer service at utmost importance and has the ability to influence key stakeholders in delivering what’s best for our customers
  • Strong communication, negotiation and interpersonal skills
  • Able to balance priorities, is resilient, dynamic and driven
  • Willing to travel to our franchises overseas when required


While at Sephora, you’ll enjoy...

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.

  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

  • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.


You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.


Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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