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Date:  Jan 19, 2023

Singapore, SG

Brand Partner Marketing Executive

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.


We are united by a common goal - to reimagine the future of beauty.


The opportunity:

We are seeking to hire a Brand Partner Marketing Executive – you will be responsible for supporting & executing brand marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. You will partner with brands to optimize programs using Sephora’s marketing levers through omni-channel execution.


Brand Campaigns Planning

  • Lead: Conceptualise and execute brand campaigns in collaboration with Marketing, E-Commerce, and Category Management team

  • Plan for campaigns within the larger Sephora Marketing ecosystem and branding objectives

  • Work with channel owners to schedule communications and ensure prompt and accurate execution

  • Execute operational onsite and in-store set up, including promo codes, collaterals and web banners

  • Support the Regional Brand Partner Marketing team with digital & in-store marketing activities to drive excitement and traffic to both channels

  • Communicate with Retail teams on in-store brand eventing setup and execution, as well as ensure online/app setup of event booking page


Sephora Campaigns Support

  • Collaborate with brands to support Campaigns Marketing team in key commercial campaigns/thematic campaigns

  • Procure brand GWPs and samples to support campaign mechanics

  • Deconflict brand campaigns with overall Singapore Marketing Calendar and optimise brand collaboration angles


Brand Marketing Advisory

  • In close collaboration with Category Management team, advise the brands on how to win at Sephora from a channel marketing standpoint, including sampling strategy, social media strategy, co-op advertising and consumer messaging to achieve mutually beneficial business objectives

  • Navigate conversations with and advise brands on both strategic and tactical marketing proposals

  • For select brands with limited marketing means, advise on general marketing strategies and the best use of the brand’s marketing resources, both inside and outside of the immediate world of Sephora

  • Analyse and report on Sephora and brand ROI for collaborative marketing. Utilise data to make recommendations to deliver win-wins for both the brands and Sephora

  • Day-to-day planning of our Brand Partners’ marketing communications by working with our key internal stakeholders (Regional Category Management Team, Local Category Management Team, and Country Marketing Team) to execute on planning


Reporting and Analysis

  • Conduct monthly post-mortem on all brand campaigns with data and statistics analysis to be shared with wider team

  • Prepare best practices sharing for brands for key campaigns

  • Create key guides for brands on opportunities for collaboration, guidelines to partner with Sephora, campaign participation and communications package

  • Attend brand market weeks twice yearly and share Sephora insights and opportunities to amplify with Sephora

We would love to hear from you if you have:

  • Bachelor’s degree in relevant discipline (Marketing, Mass Communication, PR & Advertising or Business)

  • At least 2-3 years of relevant work experience, preferably in beauty industry

  • Sound understanding of marketing principles, with strong copy/content writing skills

  • Proven project management skills, strong administration and organizational skills

  • Strong commercial acumen with sound understanding of commercial KPIs and numbers

  • Confident with all Microsoft Office packages

  • Personable, presentable and articulate

  • An excellent networker

  • Eager to contribute new ideas and be up to date with the latest beauty trends

  • Quick-thinking and adaptive in a high-paced environment

  • Able to work independently as well as part of a team


While at Sephora, you’ll enjoy...

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.

  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

  • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.


You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.


Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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