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Date:  Jan 12, 2023

Singapore, SG

Assistant Manager, Customer Loyalty Marketing

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.


We are united by a common goal - to reimagine the future of beauty.


The opportunity:

Sephora Beauty Pass is the loyalty program at the heart of our relationships with millions of beauty lovers across Southeast Asia, South Korea, Australia and New Zealand. Based in Singapore, the Sephora SEA Loyalty team plays a pivotal role in driving the regional strategy to grow and strengthen Sephora Beauty Pass as the world’s most-loved beauty community, and deliver the best-in-class experience for members across all touchpoints.

What you can expect to do:

  • You’ll advocate for best-in-class loyalty experience, develop a deep level of subject matter expertise in the Beauty Pass program, and grow its awareness and satisfaction in the region (SEA, KR, ANZ).

  • You’ll protect and grow the Black Tier and Gold Tier base, by designing and implementing program propositions and strategies that would engage, reward, tier-up and retain our high tier members. 

  • You’ll project manage and collaborate with cross-functional teams locally and regionally (e.g. CRM, analytics, marketing, brand partners, merchandising, supply chain, retail operations, ecommerce, data, tech and country teams etc) to bring your ideas to life.  

  • You’ll provide support to country teams with the tools, expertise, framework and operating guidelines necessary to deliver a consistent, elevated loyalty experience across the region. This includes monthly reviews, training, regular planning and coordination with country teams. 

  • You’ll manage the enhancement and evolution of the loyalty platform with the IT team.

  • You’ll manage the end-to-end regional rewards strategy with attractive options and innovations that attract members to use their points and therefore engage with the Beauty Pass program. 


We want to hear from you if you are:

  • Passionate about customer loyalty, engagement and satisfaction. 

  • Possess strong analytical and problem-solving mindset, excellent people skills and a solid understanding of beauty consumers. 

  • Possess 5+ years of working experience in Loyalty/Customer Marketing/Customer Experience/CRM, preferably in a retail and eCommerce environment.

  • Technically-savvy with data, digital marketing technologies and the loyalty ecosystem is a huge plus.

  • Project management proficiency highly advantageous. 

  • Self-starter, hands-on, enthusiastic, keen to learn, with a passion for self-development


While at Sephora, you’ll enjoy...

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.

  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

  • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.


You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.


Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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