OUR Manifesto

Our Manifesto At Sephora, we stand together and we stand for something more. For empowerment, for exploration, for the

opportunity to impact people’s lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity,

and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common

goal - to reimagine the future of beauty.

Reimagine your future, with Sephora.

Our Value Proposition:

We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:

These are the values:

Beauty & Beyond: We reimagine beauty by inspiring our customers, empowering people and helping them become the best versions of themselves.

Creativity Unleashed: We encourage exploration, innovation and having fun.

Endless Evolution: At Sephora you are empowered to choose your own path and accelerate your growth.

Boldly Authentic: We celebrate diversity and embrace your unique and winning spirit.

Position Purpose

• Manage all Sephora Community Platforms and ensure all planning, implementation, calendar management and social creation continues to maintain and grow Sephora’s positioning in the region as a leading beauty retailer.

• Continue to recruit beauty addicts into Sephora’s beauty community, while connecting and engaging with them across our different social touchpoints.   

• Liaise with all cross functional teams to ensure that the beauty community is synergized with all business objectives and KCPs.

Key Accountabilities

Main responsibilities:

• Manage and grow all social platforms and ensure engagement rate and participation across all beauty communities is optimized.

• Plan, execute and integrate all key commercial moments, brand launches and marketing priorities on the social calendar and ensure execution native to platforms across all 360 planning.

• Engage beauty community members with exciting and disruptive content ensuring Sephora editorial tone of voice.

• Measure and report on performance of social growth and engagement across all platforms as required in weekly, bi-weekly and quarterly meetings.

• Collaborate with cross functional teams to ensure all content creation and beauty community communication is in line with business objectives and priorities.

• Manage social moderation across all platforms including liaising with the CRM and Customer Service teams on any pertinent issues with clear and defined processes for responses and direct communication with the community.

• Maintain and manage all moderation across social platforms for maintenance including and not limited to any key moments that need to be monitored due to geographic, political, trending and regional situations.

• Manage all budgets and Pos as per required for monthly budget tracking.

• Develop community executive and ensure all tasks and requirements are completed as per workback and delivery planned schedules.

• Feedback back where required on all content deliverables from external and internal teams with recommended best in class practices for social execution and engagement

Innovative and Disruptive Execution

• Pioneer new platforms as per their relevancy to Sephora, the business objectives and the relevancy to the Middle East region.

• Drive disruptive and differentiated content, innovation and touch points with the beauty community ensuring first and best in class execution regionally.

• Develop and manage key partnerships with suppliers to ensure effective, timely and relevant delivery of assets.

Skills, Experience and Personality

The successful candidate should possess the below:

• Work experience: +3 years in a managerial social/digital media role. Beauty/fashion industry preferred.

• Skills: MS Office, PowerPoint, Excel

• Languages: English + Arabic (preferred)

• Competencies:

  • Excellent presentation & communication skills

  • Strong analytical mindset - ability to work with new tools and derive data that enables strategic decisions

  • Social Guru: loves social media, content creation and up to date with social trends

  • Agile and fast paced

Most importantly, She/he needs to live and breathe the Sephora Culture, DNA and Employee Value propositions (EVP) with a passion for people and making a difference. She/he need to have excellent authentic communication and influencing skills and be energized by working in a fast paced, dynamic environment.