Category Manager (Make Up & Fragrance)

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Date: May 2, 2022

Location: Kuala Lumpur, MY

Company: Sephora

Sephora, a division of LVMH – Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than two thousand points of sale across Americas, Europe, Middle East and Asia. Its aim is to animate the most loved beauty community in the world.


Sephora SEA’s retail activity spans over 8 countries (Singapore, Malaysia, Indonesia, Thailand, India, Australia, New Zealand and Korea) with 50+ stores and boasts some global flagships such as Fahrenheit 88 in Kuala Lumpur, Malaysia and Ion in Singapore. Its digital activities span over eight countries (retail countries excluding India, plus Philippines).  Sephora SEA has experienced rapid growth in the region with many more stores and countries to come.  


Sephora Malaysia is looking to recruit a Category Manager (Make Up & Fragrance).



You will shine here if you enjoy…


  • Being responsible for achieving volume and sharing targets for assigned projects by formulating strategies for Make Up & Fragrance category & executing the Make Up category management plans across omni-channel.


  • Managing a brand portfolio of one specific axis (make up & fragrance):
    • Definition of an assortment: number of references and number of stores & E-Commerce platform in which the brand will be present
    • Definition of the mix product/brand: price positioning, type of emplacement (shelves or displays), merchandising, number of meter/linear
    • Definition of training’s help


  • Managing and scheduling the animation of the products:
    • Merchandising: make sure that merchandising is optimised, definition of the product which will be brought up according to the current beauty trend
    • Animation: negotiation about the brand’s animations. Definition of the objective and identify associate means (animator in stores, testing, street marketing)
    • E-Commerce Onsite: managing the brand page setup, web banners & product page for online product launches.
    • Stores’ training (communication about training elements to the stores, creation of reminder sheets)


  • Interfacing between brands, headquarter services and stores:
    • Establish strategic plan with all headquarter services (negotiations with different stakeholders from marketing, retail operation, E-commerce team & supply chain)
    • Daily management of the brand into the stores/ecom: establish good way to sell (all type of testing), daily communication (send action plan weekly), 360 launch plans.


  • Developing sales and brand strategy:
    • Develop tools and services to help stores to sell
    • Analyse regularly its product axis and recommendations
    • Rationalize category and associate brands based on product life cycle



We would love to hear from you if…

  • You have excellent Microsoft Excel and PowerPoint skills
  • You have strong interpersonal communication skills with the ability to influence
  • You have strong analytical skills
  • You are results Oriented
  • You are independent and able to work in a fast paced environment
  • You have 5 to 7 years Merchandising / Brand Management experience, ideally from the beauty/fashion industry
  • You have a keen interest in the beauty industry with a flair for trends and style
  • You have excellent command of spoken and written English
  • You have a bachelor Degree in Business/ Marketing



Reporting line:

  • Reporting to the Category Lead.



While at Sephora, you’ll enjoy…


  • The people. You will be surrounded by some of the most talented, supportive, and kind leaders and teams – people you can be proud to work with.
  • The learning. We invest heavily in training for our leaders and store associates. Not just product knowledge, but building a personalized career plan with you so you continue to evolve and build your skills.
  • The culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in our DNA to innovate and, at Sephora, all 40,000 passionate team members are united by a common goal - to reimagine the future of beauty. You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future  of beauty. Reimagine your future, at Sephora.

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