Maggie Chan
Managing Director, China
‘Our Vision – be the most loved beauty community’ keeps us connected to our rich beauty heritage and serves as the base for our brand as we move forward. Our Mission is to empower every person to define his/her own beauty, and together, keep redefining what beauty is.
WE WANT:
…our people to be proud of what they contribute every day at Sephora.
…to provide the preferred Beauty experience to our customers.
…to co-create a unique customer experience with our business partners.
SEPHORA SUPPORTS
Sephora is close to diverse communities of women with over 500 local charities chosen for their actions in supporting equality and inclusion. Sephora has engaged with them through its employees. It also encourages the generosity of its customers by matching their donations.
SEPHORA INSPIRES AND HELPS TO EMPOWER WOMEN
Even in the beauty industry, women entrepreneurs are under-represented. SEPHORA ACCELERATE was launched in 2016 to support a growing community of female business owners with their own start-ups, in all areas of beauty and in many different countries. Each year, on Women’s Day, Sephora leads initiatives to help women progress in their careers.
SEPHORA HELPS
Showing yourself in the best light helps to increase your self-confidence. SEPHORA CLASSES FOR CONFINDENCE offers beauty training and coaching to allow women going through major life events to present themselves confidently and in the best way possible.
SEPHORA PROTECTS
Sephora, as a leader in the world of beauty, aims to develop its activities in a responsible way by limiting its impact on the environment, undertaking a positive transformation of its value chain in line with the LIFE 2020 programme from LVMH Group.
SEPHORA LIMITS ITS ENVIRONMENTAL FOOTPRINT
Sephora is aware of the impact of its products, packaging and stores. They are routinely checked and monitored. From the data gathered, Sephora made the choice to turn towards eco-design, using materials that reduce environmental impact by minimising the use of precious natural resources and reducing waste in manufacturing and packaging.
SEPHORA ACTS AGAINST GLOBAL WARMING
Sephora aims to reduce its greenhouse gas emissions by 20% by 2020. To do this, the company is changing its energy consumption across 2,500 stores. The main factors are: installing LED lighting, renewing air conditioning and heating equipment and the search for high environmental performance from the design phase of new stores via the certification process. Sephora has been a pioneer in the use of electric transport for store deliveries and in taking its electricity from renewable sources.
SEPHORA EMPOWERS AND SUPPORTS ITS SUPPLIERS
Sephora works with thousands of suppliers. In its relationship with these suppliers, the key factors are: product safety, respect of social conditions, fight for anti-corruption and best environmental practices. These demands are formalised through the code of conduct set out by LVMH. Our suppliers are subject to assessment and audits, based on social and environmental factors. Beyond simple checks, targeted support is also offered to help our partners progress.
Maggie CHAN
Managing Director, China
Our brand DNA is a genetic code that expresses the brand origins and personality.
- It is Sephora’s difference against competitors.
- It defines the strategy of the brand.
- It ensures that there is a coherence in brand actions across the globe.
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