Are you ready

TO DISCOVER A UNIQUE
CONCEPT?

When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams and make-up were hidden away behind counters, jealously guarded by intimidating sales assistants. The message was clear: “please buy before you try!”
Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty products at the centre of the store, giving customers the chance to move freely and touch and try the products. A great first!
Thanks to this daring idea, success came almost straight away. Sephora was a pioneer and revolutionised the sales of beauty products. 
Still today, by passing through the doors of a Sephora store, you enter a sensual universe, one which stimulates and teases. The sales assistants have been replaced by advisors.  

When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams and make-up were hidden away behind counters, jealously guarded by intimidating sales assistants. The message was clear: “please buy before you try!”
Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty products at the centre of the store, giving customers the chance to move freely and touch and try the products. A great first!
Thanks to this daring idea, success came almost straight away. Sephora was a pioneer and revolutionised the sales of beauty products. 
Still today, by passing through the doors of a Sephora store, you enter a sensual universe, one which stimulates and teases. The sales assistants have been replaced by advisors.  

 

SEPHORA IS NOT JUST A DISTRIBUTOR OF BEAUTY PRODUCTS, SEPHORA IS AN ORIGINAL AND DARING BRAND, WITH SEPHORA COLLECTION CREATION SOME OF OUR MOST POPULAR AND INNOVATIVE PRODUCTS.

 

 

 

June RHEE

 

Vice President, Merchandising, China

Sephora is known for being the first to identify new trends in beauty and to incubate new brands nurturing them to be power brands. We will do everything we can to offer the best and the hottest international brands to our Chinese customers using different channels and platforms. 

 

 

 

 

 

 

 

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