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Date:  Jul 9, 2024

Toronto, ON, CA, M4W 0A2

Senior Marketing Manager, Loyalty

Job Type: Full Time 
Function: Marketing
Address: 160 Bloor Street East, 11th Floor, Toronto, ON
Working Model: Hybrid


At Sephora Canada, we’re passionate about finding and sharing beauty in the world. Our constant innovation, our ability to see and lead trends, and our focus on providing an outstanding customer experience make us the most-loved beauty community and top of mind for every Canadian. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees.



As Senior Marketing Manager, Loyalty, you will lead and manage all initiatives for our Beauty Insider Program in Canada, driving our retail and e-commerce business.


Reporting to the Senior Director, Loyalty & Marketing Operations, you will connect the dots across our Loyalty programming and projects, locally and across North America. You will be responsible for the stand-up and management of all loyalty initiatives, including samples, points, and promotions, to engage clients in the Beauty Insider program. You are genuinely curious, creative and can translate data & insights to enhance our client’s experience and love for the Sephora brand.


You will be a part of a strategic team of big thinkers and creatives. Whether supporting our digital initiatives, planning our loyalty program, developing multi-pronged marketing strategies, writing copy, building exciting in-store experiences, or designing national advertising, we are constantly finding ways to underscore our promise to partner with our clients to make the beauty world feel like it’s theirs—and our place as the industry leader. The pace is fast, the learning is constant…but as part of a team this driven, the possibilities are endless!



  • Serve as the expert and loyalty thought-leader for the Beauty Insider program in Canada, through data and insights, actively engaging, advocating in meetings and communicate effectively with cross-functional teams in a high matrixed organization
  • Manage the holistic Beauty Insider programming calendar, inclusive of both leveraged and local activities
  • Understand promo performance to meet business needs (sales and other) and develop learning agendas to optimize/evolve programs
  • Ensure technology projects impacting loyalty programs are receiving appropriate business input and visibility for Canadian team
  • Management of the Rewards Bazaar through strategy, influence, partnerships, coordination, planning, forecasting and collaboration from cross-functional teams
  • Keep a strong pulse on Industry-wide program and offering trends
  • Work in collaboration with Analytics to support forecast and business inputs for monthly budget reviews; providing promotional benchmarks and inputs to analytics for promotion and sampling sales forecast creation
  • Develop and update reports, evaluate and present results and effectiveness on a monthly, quarterly and annual cadence as required; conduct program hindsights and generate insights based on results
  • Monitor and report on project milestones and timelines, as well as coordinate the development, discussion, and approval of corrective action and/or contingency plans
  • Manage sampling programs and strategy by partnering with Inventory, Logistics, Merchandising, E-commerce and other key functions as required
  • Manage brand relationships and oversee the sourcing of samples for the Canadian business in partnership with Brand Marketing & Merchandising
  • Coordinate with Compliance team to ensure legal compliance for all Canadian promotional campaigns
  • Development of your direct and indirect team, establishing clear goals for career pathing and assign projects and tasks



  • 7+ years of marketing/advertising experience, ideally loyalty or retail experience preferred
  • 2+ years people management experience
  • Proven track record to lead complex cross functional programs
  • You give meaning to data -Excel, Smartsheet, PowerPoint and data analytics tools, including Tableau and Adobe Analytics
  • Effective communication skills, both written and verbal
  • Exceptional organizational and time management skills; ability to juggle priorities
  • Can-do positive attitude and a roll-up-your-sleeves approach
  • Personable and flexible with demands and changes in business
  • Passion for Sephora, our programs, clients, beauty associates and marketing 



  • You’ll be part of a unique culture and family of passionate and inspiring individuals.
  • You’ll work alongside the best talent in the industry – people you’ll be proud to work with.
  • You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
  • You'll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity), donations of funds for volunteer time and offering and much more.
  • Benefits you can mix and match, depending on your needs.
  • Employee Assistance Program services for those times you need extra support.
  • Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being
  • Holidays, time off, Summer Friday hours and flexibility to support work-life balance.
  • And of course, there’s our incredible swag – free product gifts throughout the year and tons of discounts with our brand partners.


Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team. 

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